CHALLENGE
During their event, OWHA faced multiple challenges including restricted merchandise access, counterfeit products, precise logos, personalization, and limitations of online shopping.
SOLUTIONS
Pat Doyle's multifaceted approach included pop-up stores, precise logo personalization, a tailor-made apparel website, and а dedicated customer service team addressing these issues.
RESULTS
This approach captured the essence of the girls' journey and effectively tackled counterfeiters' challenges. The merchandise is now kept as an emotional keepsake for a child's year long hockey journey